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In this case study, we highlight our success in transforming student recruitment for the Australian Institute of Music (AIM), one of Australia's leading music education colleges. By implementing an innovative paid ads strategy, we tackled the challenges of closed borders and the increasing costs of acquisition within the tertiary education industry.
- Increase domestic postgraduate and undergraduate student lead numbers
- Turnaround the increasing costs of acquisition within the tertiary education industry
Our approach centered on the development of a multi-layered and data-driven strategy across both social paid ads and Google paid ads platforms. By understanding the unique needs of AIM and its prospective students, we were able to create tailored campaigns that effectively reached the target audience.
Our social paid ads strategy focused on guiding prospective students through the decision-making process, from raising awareness about AIM's unique offerings to motivating them to take action and apply.
We optimised AIM's Google paid ads campaigns to increase lead consistency and improve overall cost-effectiveness. By leveraging cutting-edge tools and techniques, we created a seamless prospecting and conversion funnel that generated high-quality leads.
Our innovative paid ads strategy led to impressive outcomes, including:
- A 114% increase in new leads
- A 108% increase in website visits
- Generated leads at +40% below industry average
- A 43% increase in visit-to-conversion rate on the site
This case study demonstrates our expertise in revolutionising student recruitment for educational institutions like the Australian Institute of Music. Through a tailored and data-driven paid ads strategy, we significantly increased student lead numbers and reduced acquisition costs, contributing to AIM's ongoing success.
